How does technological environment impact on marketing

Some technologies require minimal integration with legacy systems, while others demand extensive integration.

However, the investment is justified by the amount of revenue these technologies are anticipated to bring in for companies. Greater digital interactions will generate more data sets, which will allow retailers to better customize promotions, prices and products for each customer, dynamically in real-time. Register now. Exploring the Future of Digital Marketing. The Impact of New Technology on Marketing. Technological factors include production techniques, information and communication resources, production, logistics, marketing and ecommerce technologies.

Want to keep learning? This content is taken from Coventry University online course. See other articles from this course. This article is from the online course:. Join Now. News categories. Other top stories on FutureLearn. We explore the current business landscape in India, identity the 5 best startup opportunities and …. Find out about some of the best startup ideas for the Philippines, as well as ….

We explore the challenges and opportunities of the healthcare system in India, looking at how …. Register for free to receive relevant updates on courses and news from FutureLearn. Create an account to receive our newsletter, course recommendations and promotions. In PESTLE analysis, technological factors are variables which relate to the existence, availability, and development of technology.

This could include things from computational power to engine efficiency. Think about the machines which are used to print on the t-shirts you buy, the computer servers which are used to keep up the website s you own, or the fuel used to power the car s you drive.

Technology hugely dictates the way many things are done, in business or otherwise.